For immediate release

On-Demand Services Attract In-Demand Architect

CASTRO VALLEY, Calif. -- Feb. 16, 2008 -- Sean Corfield today announced that he will be joining Broadchoice, Inc. headquartered in San Mateo, California as their Chief Systems Architect and Vice President of Engineering. In this new position, Corfield will oversee the evolution of Broadchoice's Digital Marketing Manager™ platform, expanding the capabilities and scaling the on-demand service to meet the ever-increasing customer base. Corfield said "Broadchoice has a really gifted team that has already created a winning service, used by companies such as Cisco. I'm excited to be part of that team and to have the opportunity to really take the platform to a new level." Broadchoice's Digital Marketing Manager™ is created and powered by Adobe technologies.

Richard Bennion, Broadchoice Founder & CTO, is a long-time advocate of ColdFusion and has been a pioneer in digital marketing for twenty years. "Bennion's energy and enthusiasm was key in attracting me to this role," said Corfield, "and he and I share an enthusiasm for great experiences created by great technology."

Also joining the Broadchoice team is Luke Kilpatrick, co-manager of the Bay Area ColdFusion User Group (BACFUG) and manager of Fire on the Bay, an Adobe Fireworks User Group serving the San Francisco Bay Area. Kilpatrick brings a wealth of experience in UI development and content management systems to the Broadchoice team. Corfield said "Kilpatrick's a friend of mine and I'm looking forward to having him on my team."

About Sean Corfield
Sean Corfield has been a freelance consultant since leaving the Hosted Services group at Adobe Systems, Inc. in April 2007 and was formerly the Senior Architect for the IT division of Macromedia, Inc. for almost six years. Prior to joining Macromedia, Corfield drove the architecture of a number of high-traffic, high-profile websites for a diverse group of companies after working on the ANSI J16 C++ Standards Committee for eight years and building compilers, interpreters and runtime systems. He is also manager of BACFUG and a frequent speaker at ColdFusion conferences around the world, as well as a contributor to a number of open source ColdFusion projects.

About Broadchoice, Inc.
Broadchoice is the leader in providing on-demand marketing solutions for the enterprise. The Digital Marketing Manager™ platform provides a fully integrated, enterprise application for web content management, enterprise marketing management and channel partner management.

For those who aren't sure, this is intended to be a somewhat tongue-in-cheek announcement but the news is real. I start the new job on Monday, February 18th, and I'm looking forward to hiring some of the best talent to help me grow a very exciting product! Stay tuned!

I've been following Broadchoice for a while now. You are no stranger to hosted services and I know they made a smart move.

Congrats!

Dan Wilson

I would like to get our CMS firing like that and I'm just curious if your doing anything we should do.