Adobe MAX is always impressive. It offers unparalleled networking, fascinating exhibit hall booths and, for the last few years, excellent unconference sessions - all accessible on a $200 exhibits only pass. The general sessions are always well-rehearsed and theatrical, the sneak peeks interesting (with a cool special guest). This year was definitely enhanced by the swag: everyone got a Motorola Droid 2 and a Logitech Revue Google TV box - and a free eBook from O'Reilly! Several people got Blackberry Torch phones too. Sponsors and exhibitors went nuts this year with giveaways (VMware gave away a couple of iPod Touch devices and many booths had iPad raffles).